“If I have seen further, it is by standing on the shoulders of giants.” Isaac Newton, 1675
Shape your future with the brilliant minds you most admire.
Learn from the people who did it. What their published thinking says about what you're building becomes your product architecture, your brand and your pitch, built in here with you.
Everyone admires someone. Now you can learn from their work.
Challenge
I've got a rough idea for a company.
What they said
“I mean by sculpture that which is made by taking away; that which is made by adding is like painting.”
Michelangelo · letter to Benedetto Varchi, 1547
What you get
A detailed product architecture: every component, how they fit, and the stone to cut away.
Challenge
I've built a first version. It looks good.
What they said
“Design is not just what it looks like and feels like. Design is how it works.”
Steve Jobs · The New York Times, 2003
What you get
Your brand, and a first deck that shows the product working, for the one customer who matters first.
Challenge
Time to take it to market.
What they said
“Fashion goes out of fashion; style never does.”
Coco Chanel · to Paul Morand, The Allure of Chanel, 1976
What you get
A rapid pitch deck, aligned to what your clients actually value, and the one-pager to leave behind.
Each giant is the published thinking of the person named, read by a model that infers what they might say. Not affiliated with, endorsed by or reviewed by them or their estates.
Sign in, or create an account; accounts are let in one at a time. Your own giants, appointed for what you're building, arrive after three questions.
Questions
Are the giants involved?
No. Each giant is the published thinking of one person, their books, letters, talks and interviews, read by a model that infers what they might say. None of them wrote, endorsed or reviewed any of it, nor did their estates, and the screen says so wherever a giant speaks.
What happens to what I put in?
Your words and your files stay yours; nobody else sees them. The model provider works on them under a no-retention setting for the associate's own calls, and a research job is deleted there once its report is back. If you want your account and everything in it gone, ask, and it's done.
How soon can I use it?
Make an account and click the link in the email. Your account then waits to be let in by hand, one at a time, so the people in here are known; an email tells you when yours is in.
What do I get?
Counsel first, then the thing itself: a product architecture, a brand, a pitch deck or a one-pager, written in here with you out of what the people you admire actually said.
Which giants can I have?
Twelve to begin with, Michelangelo among them and Warren Buffett too: people who built, sold, invested and made. Five sit in your seats, chosen for what you're building, and the rest are a swap away. Ask for someone missing and the request is kept.